It is widely considered as the Stranglers' finest song from the Dreamtime album. It was considered by the band, the record company, radio stations and music publications as a sure-fire hit. Despite radio play and much hype, it only reached number 30 in the UK singles chart.
However, it was a hit throughout Europe (#15 in France, #16 in Ireland) and nearly broke the Stranglers in America due to radio play. Dreamtime was the only Stranglers album to chart in the USA and did so due to the success of "Always the Sun."